Tuesday, 10 January 2012

Happy New Year from everyone at Morecambe Live!

Happy New Year! I hope that your festive season and holidays were as stress free as possible and that 2012 has started off well.

I am writing today with regards to Morecambe Live!  A series of free festivals and events which take place in and around Morecambe, mainly on the Promenade.  The aim of Morecambe Live! is to run free festivals and events that are accessible to everyone during the summer months - we are planning a full summer of entertainment for the town and would love for you to be involved!  These free events which run over weekends and Bank Holiday weekends attract tourists from across the UK and have been a valued source of entertainment for the residents of the town over the past two years.  I am sure that you will agree that the festivals have been a valued asset to the town.

We are calling on the support of local businesses, in Morecambe, Lancaster and the surrounding areas to work with us for the 2012 season in one of two ways;

Advertising
Morecambe Live! will be producing a full colour glossy magazine which will list all the events for the 2012 season.  We will be selling advertising space to businesses at competitive rates.  Businesses can take out Full Page, Half Page, Quarter Page and Classified adverts all at very reasonable rates.  The magazine will be something that people will keep in their house and on their coffee table for all of the festival season - almost half the year!  This will be an excellent way of reaching your customers as they will be seeing your adverts each time they pick up the magazine to check what will be on that week in the town.  We will also be offering a small number of website adverts on our new website which will be launched in the spring of 2012.  We are also happy to discuss advert related editorial text to feature on our blog and links through from our website, Facebook and Twitter at reasonable rates.

The glossy magazine will be an A4, full colour magazine which will be distributed before the summer period to outlets across Lancaster and Morecambe such as hotels, doctors, shops, entertainment venues cafes and more.  The magazine will also be distributed at all the events by our Morecambe Live! staff.  The advertising costs which we are offering businesses are comparable with that of local newspapers and mailshot magazines which are distributed via walk sort mailings.  These magazines and newspapers have a very minimal shelf life and are quickly discarded.  The Morecambe Live! magazine is something which will be referred to time and time again to find out what events are on in the Town.  We expect that the shelf life of such a magazine to be around 20 weeks, if not more.  You are therefore not purchasing only one week, or even one month of advertising - but a whole seasons worth!

Our Advertising sizes are as follows;

Full page colour advert A4
Half page colour advert A5
Quarter page colour advert A6

We will also have premium advert space available on the inside front cover, inside back cover and back cover of the Morecambe Live! magazine which are also available at competitive costs.

Single colour classified adverts - 20 per page

Website banner adverts are available to purchase on three months contracts with click through to your own website.

Editorial Blog feature on Morecambe Live! Blog and Social Networking sites are also available for purchase. The editorial blog feature is a new way of marketing and reaching your target audience.  The editorial text can feature click through links to your website and up to four images.  The text will remain on the Morecambe Live! blog and will be able to be found by search engines online.


Sponsorship
Morecambe Live! is hoping to recruit sponsors for the 2012 season.  Businesses are welcome to discuss with us the possibility of either sponsoring an event in the festival season, a number of events or to sponsor the whole programme of events. In return for sponsoring an event or the support in sponsoring the festival season, Morecambe Live! will be able to feature you in our glossy magazine as one of our sponsors, display a banner at the event or events which you sponsor as well as announcing your support and sponsorship throughout the day.  We will be able to feature you on our new website which will be launched in the new year as well as on the Morecambe Live Blog, Facebook and Twitter pages which are all currently under construction.  We will also have concessionary space available at events which would be free of charge to our sponsors so that they can promote their business or products to large crowds of people over the summer months.



We have sponsorship opportunities to discuss with you which cover the following;


Morecambe Live Event Season
Sponsorship of the whole event season at all Morecambe Live! events both day and night. Sponsorship would include magazine advertisement with a full page advert, your company logo included in distributed media, posters, flyers, logo on website, as well as an editorial feature on the Morecambe Live! blog and social networking sites, promotion at all seasons events with a concessionary stand option available on request.


Morecambe Live Event - Large Event - Full Weekend
Sponsorship for a single weekend event produced by Morecambe Live! Your company would be promoted at the events for the whole weekend and cover events which happen both in the day time and evening events. Sponsorship would include magazine advertisement with a half page advert, your company logo included in distributed media, posters, flyers, logo on website, as well as an editorial feature on the Morecambe Live! blog and social networking sites, promotion at the selected weekend events with a concessionary stand option available on request.


Morecambe Live Event - Small Event - One Day Sponsorship
Sponsorship for a single day event produced by Morecambe Live! Your company would be promoted at the events for the whole day and cover events which happen both in the day time and evening events where appropriate. Sponsorship would include magazine advertisement with a quarter page advert, your company logo included in distributed media, posters, flyers, logo on website, as well as an editorial feature on the Morecambe Live! blog and social networking sites, promotion at the selected days events with a concessionary stand option available on request.


Morecambe Live Artist/Band/Singer Sponsorship
Sponsorship of artist, band or singer for a Morecambe Live! event will provide you with your logo featured in the programme and also on the Morecambe Live! website. You will also be given stage mentions before, during and after the performance/s for the selected artist.


Please contact me on the details below to arrange a meeting to discuss this further.  Myself and Steve Middlesbrough will be happy to meet with you to discuss a sponsorship package which is tailored to your business and the level of support which you would like to give to the festivals.

I hope that you will be able to support the Morecambe Live! festivals and events season in 2012, with a little help from businesses in the area and further afield we will be able to build on the fantastic 2011 season and make 2012 one to remember.  We are hoping that with continued support we can make the festivals bigger and better than ever before.  We would hate to see the festival season be shelved due to lack of funding and hope that you will get in touch with us to discuss advertising or sponsorship possibilities.

The Morecambe Live! festivals and events will generate increased business and footfall in the local area, so by supporting the festivals, you will be in turn, supporting yourself and your business for the 2012 season.

If you would like to discuss advertising and sponsorship options further or would simply like more information about the festival season for 2012, please do not hesitate to get in touch.  We will be happy to come out to your business to discuss things further if required.  Please call 07725 942783 or email moozikgal@gmail.com